Product Growth Hacker / Product Marketing Manager – Exchange

Job Description

Job Description

Job Title: Product Growth Hacker / Product Marketing Manager – Exchange

Job Description: As a Product Growth Hacker and Product Marketing Manager for a globally established cryptocurrency exchange, you will be responsible for driving user growth and product adoption — partnering with data, analytics, and product teams to define user personas and execute growth and marketing strategies that acquire, activate, and retain exchange users. You will bring 7+ years of product marketing experience in crypto or financial services to lead the exchange’s growth and product marketing function.

Responsibilities:

• Drive user growth and product adoption for a globally established cryptocurrency exchange platform
• Partner with data, analytics, and product teams to define user personas for the exchange’s target user segments
• Develop and execute growth strategies that acquire, activate, and retain exchange users across global markets
• Lead product marketing for exchange products — crafting compelling product narratives and go-to-market campaigns
• Design and run growth experiments — testing acquisition channels, activation triggers, and retention levers
• Analyze growth performance data and optimize marketing strategies based on measurable outcomes
• Collaborate with Product, Design, Engineering, and Commercial teams on product-led growth initiatives
• Monitor crypto exchange competitive landscape and identify growth positioning opportunities

Qualifications Needed:

• 7+ years of experience in product marketing — ideally with crypto or financial background
• Proven growth hacking or product marketing expertise with track record of driving user acquisition and retention
• Strong ability to partner with data, analytics, and product to define user personas and drive growth strategy
• Understanding of crypto exchange user behavior, financial services marketing, and growth mechanics
• Excellent communication and strong presentation skills for stakeholder engagement and campaign delivery

What the Company Offers:

• Product Growth Hacker and Product Marketing Manager role at a globally established cryptocurrency exchange with 100+ million users
• Growth and product marketing mandate for a globally recognized crypto exchange platform

Are you interested in this position? Apply by clicking on the “Apply Now” button below!

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