Marketing Manager – KSA

Job Description

Job Description

Job Title: Marketing Manager – KSA

Job Description: The Marketing Manager (KSA) will own Tabby’s marketing strategy and execution in Saudi Arabia — leading campaigns across digital, social, and offline channels to drive consumer downloads, merchant adoption, and overall brand growth.

Responsibilities:

• Own Tabby’s marketing strategy and execution for Saudi Arabia — consumer and merchant-facing campaigns across all channels
• Plan and execute performance marketing campaigns (Meta, Snapchat, Google, TikTok) to drive consumer app acquisition and merchant activation
• Develop Saudi-specific brand campaigns, content, and activations aligned with local culture and consumer behavior
• Lead merchant co-marketing initiatives and partner promotional campaigns
• Manage Tabby’s Saudi social media presence and community engagement in Arabic
• Partner with the KSA Commercial team to align marketing with merchant acquisition and partnership goals
• Monitor and optimize marketing ROI across all KSA campaigns and channels
• Manage relationships with Saudi media, agencies, and influencer partners

Qualifications Needed:

• 5+ years of marketing management experience in fintech, e-commerce, or consumer technology targeting the Saudi market
• Proven track record in consumer and merchant marketing in Saudi Arabia
• Deep understanding of Saudi consumer behavior, digital marketing landscape, and social media platforms
• Fluency in Arabic and English — Arabic is essential for KSA marketing execution
• Performance marketing expertise across Meta, Snapchat, TikTok, and Google Ads
• Experience in BNPL, payments, or e-commerce marketing is a strong advantage; must be based in Riyadh

What the Company Offers:

• Marketing leadership for Saudi Arabia at one of MENA’s leading BNPL platforms — $1B+ in investment
• Full KSA marketing mandate with significant budget and creative scope
• Direct impact on Tabby’s brand and growth in the GCC’s largest market
• Competitive compensation and career development opportunities

Are you interested in this position? Apply by clicking on the “Apply Now” button below!

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