Paid Social Lead

Job Description

Job Description

Job Title: Paid Social Lead

Job Description: The Paid Social Lead will build and own Revolut’s paid social advertising function for the region — setting channel strategy, managing campaigns across Meta, TikTok, Snapchat, and X, and collaborating with Creative, Analytics, and Product Marketing teams to drive efficient customer acquisition.

Responsibilities:

• Own and lead Revolut’s paid social strategy for the MENA region across Meta (Facebook/Instagram), TikTok, Snapchat, X, and other relevant platforms
• Plan, execute, optimise, and scale paid social campaigns to drive customer acquisition, product adoption, and brand awareness
• Manage paid social budgets, bidding strategies, and campaign structures to maximize ROAS and CAC efficiency
• Partner with the Creative team to brief, test, and iterate on ad creative formats and messaging for the MENA audience
• Develop and maintain a rigorous testing framework for audiences, creatives, copy, and landing pages
• Analyse campaign performance data and provide regular reporting and insights to senior growth and marketing leadership
• Collaborate with Product Marketing, Analytics, and Performance teams to align paid social with broader growth objectives
• Stay current on paid social platform developments, features, and best practices across all relevant channels

Qualifications Needed:

• Proven experience managing paid social campaigns at scale, ideally within fintech, financial services, or a fast-growth tech company
• Strong hands-on platform experience across Meta Ads Manager, TikTok Ads, Snapchat Ads, and equivalent platforms
• Data-driven approach to campaign management and optimization with strong analytical skills
• Experience with attribution modelling, incrementality testing, and growth marketing frameworks
• Excellent understanding of audience segmentation, creative testing, and conversion funnel optimisation
• Familiarity with the MENA digital advertising landscape and consumer behaviour is strongly preferred

What the Company Offers:

• Growth marketing leadership role at a Great Place to Work™ certified global fintech serving 70M+ customers
• UAE-licensed, VARA-regulated business with active MENA expansion mandate
• D&I Framework and inclusive multicultural work environment
• 13,000+ employee organization with strong internal career mobility
• Opportunity to build and own the paid social function for one of fintech’s most recognized global brands

Are you interested in this position? Apply by clicking on the “Apply Now” button below!

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