Senior Performance Marketing Manager

Job Description

Job Description

Job Title: Senior Performance Marketing Manager

Job Description: The Senior Performance Marketing Manager will own the performance marketing strategy and execution — managing paid channels across Meta, Google, programmatic, and regional platforms to drive efficient new user acquisition and trading volume growth from the Abu Dhabi hub.

Responsibilities:*

• Lead global performance marketing efforts with full ownership of paid media strategy, budget allocation, and campaign execution
• Drive eFTD growth, net profit optimization, and ROI-positive scaling across all paid acquisition channels
• Manage and optimize campaigns across Meta (Facebook/Instagram), Google Ads, programmatic networks, and regional performance platforms
• Develop audience segmentation and targeting strategies leveraging Bybit’s user data and third-party signals
• Build rigorous A/B testing and creative experimentation frameworks to continuously improve acquisition efficiency
• Partner with Data and Analytics teams to build performance dashboards, attribution models, and reporting infrastructure
• Collaborate with Creative, Product, and Regional teams to align campaign messaging with product and market priorities
• Monitor competitive landscape across performance marketing and crypto user acquisition channels

Qualifications Needed:

• 5+ years of experience in performance marketing, paid media management, or growth marketing ideally within crypto, fintech, or high-growth tech
• Proven track record managing large-scale paid media budgets with measurable impact on user acquisition and ROI
• Deep hands-on expertise across Meta Ads Manager, Google Ads, and programmatic platforms
• Strong analytical skills with proficiency in attribution modeling, cohort analysis, and performance data interpretation
• Experience with crypto or fintech user acquisition including awareness of compliance constraints on financial advertising
• Excellent cross-functional collaboration skills

What the Company Offers:

• Senior performance marketing role at one of the world’s largest crypto exchanges — 70M+ users globally
• Abu Dhabi office with significant scope across global markets and campaigns
• Fast-paced, high-growth crypto environment with meaningful ownership
• Competitive compensation and professional development opportunities

Are you interested in this position? Apply by clicking on the “Apply Now” button below!

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