Job Description

Job Title: Head of Performance Marketing

Job Description: As Head of Performance Marketing at a UAE-regulated FinTech and digital asset platform, you will drive customer acquisition, engagement, and revenue growth in a FinTech environment — leading performance marketing strategy and execution for a regulated UAE fintech and digital asset organization.

Responsibilities:

• Drive customer acquisition, engagement, and revenue growth in a FinTech environment
• Lead performance marketing strategy — paid search, paid social, programmatic, and affiliate channels
• Own performance marketing metrics — CAC, LTV, ROAS, and revenue attribution across all digital channels
• Build and develop the performance marketing team for a regulated UAE fintech organization
• Coordinate with Product, Compliance, and Commercial teams on campaign design and regulatory compliance
• Produce performance marketing analytics and management information for senior leadership review
• Test and optimize acquisition funnels — landing pages, messaging, and conversion optimization
• Monitor GCC fintech performance marketing landscape and competitive acquisition strategies

Qualifications Needed:

• Proven Head of Performance Marketing or senior marketing leadership experience in a FinTech environment — required
• Strong customer acquisition, CAC/LTV optimization, and revenue growth marketing skills for fintech
• Deep expertise in paid search, paid social, programmatic, and affiliate performance marketing channels
• Understanding of UAE and GCC fintech marketing regulatory requirements and compliance standards
• Excellent team leadership, analytics, and senior fintech stakeholder communication for marketing mandate
• GCC fintech or digital asset performance marketing leadership experience strongly preferred

What the Company Offers:

• Head of Performance Marketing FinTech Customer Acquisition role at Blue Book Global — a regulated UAE FinTech and digital asset platform
• FinTech performance marketing leadership mandate driving customer acquisition, engagement, and revenue growth for a regulated UAE digital asset organization

Are you interested in this position? Apply by clicking on the “Apply Now” button below!

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