Head of Marketing

Job Description

Job Description

Job Title: Head of Marketing

Job Description: The Head of Marketing will define and execute the marketing strategy for the Group — building brand awareness, driving customer acquisition for consumer finance products, supporting B2B positioning for corporate and investment services, and leveraging digital channels to accelerate growth.

Responsibilities:

• Define and own Finance House Group’s marketing strategy across Consumer Financial Services, Corporate Finance, and Investment divisions
• Drive brand development and brand architecture for Finance House’s expanding product portfolio
• Lead digital marketing, content, social media, and performance marketing — acquiring customers for consumer lending, payment, and investment products
• Manage ATL, BTL, and digital campaign planning and execution across Arabic and English language markets in the UAE
• Oversee product marketing for new launches across consumer and corporate financial products
• Build and manage external agency relationships, media partnerships, and event sponsorships
• Track and optimize marketing ROI across all channels and campaigns
• Build and develop the Marketing team

Qualifications Needed:

• 10+ years of marketing experience with significant time as Head of Marketing or Marketing Director in a regulated financial institution, bank, or fintech
• Deep understanding of UAE financial services marketing landscape, Arabic-speaking consumer behavior, and regulatory marketing requirements
• Proven ability to build and manage integrated marketing programmes across digital and traditional channels
• Fluency in Arabic and English — required for UAE market campaign execution
• Experience in consumer lending, payments, or financial services marketing strongly preferred

What the Company Offers:

• Head of Marketing role at a CBUAE-licensed financial services group in Abu Dhabi
• Full marketing leadership mandate across multiple financial service lines
• Digital transformation context with significant brand-building mandate
• Competitive compensation in a regulated financial services environment

Are you interested in this position? Apply by clicking on the “Apply Now” button below!

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