Job Description

Job Title: Growth Marketing Director

Job Description: As a Growth Marketing Director, you will join a fast-scaling fintech transforming restaurant payments across multiple global markets, owning B2B paid acquisition end-to-end — from creative strategy and media buying to funnel optimization and reporting — while working closely with Sales under clear service-level agreements to turn cold traffic into qualified pipeline.

Responsibilities:

• Plan, execute, and scale paid acquisition across Meta, TikTok, Google Ads, and LinkedIn, managing $100K+ in monthly ad spend with clear ROI accountability
• Lead creative strategy end-to-end, generating and validating high-converting ad concepts and building a performance ad portfolio
• Own the funnel from landing page to lead handoff, defining lead qualification criteria and speed-to-lead SLAs with Sales leadership
• Build reliable multi-touch attribution and reporting infrastructure across channels to guide scaling decisions
• Hire and lead a small team of performance marketers and external partners
• Set standards for creative quality, speed, and accountability across the growth function
• Direct or produce high-performing video ad content with strong conversion-rate-optimization expertise
• Implement technical tracking foundations, including server-side implementation and CRM integrations

Qualifications Needed:

• 8+ years in performance marketing with proven B2B, pipeline-driven results
• Deep hands-on experience with Meta, TikTok, Google Ads (Search), and LinkedIn, including managing $100K+ monthly budgets
• Track record producing or directing high-performing video ads
• Technical foundation in tracking, server-side implementation, and CRM integrations
• Fluency in English required
• Experience with HubSpot preferred
• Familiarity with Tableau, Google Analytics, or similar analytics platforms preferred

What the Company Offers:

• Real ownership over products that impact millions of diners and thousands of restaurants globally
• A fast-scaling fintech backed by Mastercard, Mubadala, e&, and Shorooq, having raised $72M and doubled headcount in the past year
• Close collaboration with experienced operators, builders, and industry experts in a hybrid Dubai role

Are you interested in this position? Apply by clicking on the “Apply Now” button below!

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