B2B Marketing Manager – Institutional

Job Description

Job Title: B2B Marketing Manager – Institutional

Job Description: The B2B Marketing Manager will own institutional marketing strategy and execution in Dubai — planning and executing targeted campaigns, content, events, and partnership initiatives that generate qualified institutional leads and build the CMC brand with regional financial institutions.

Responsibilities:*

• Lead institutional marketing strategy for CMC Markets Middle East, aligned with regional commercial priorities and global brand standards
• Plan and execute targeted B2B campaigns across digital, content, events, and partnership channels to drive institutional pipeline growth
• Generate qualified leads for the institutional sales team through coordinated demand generation and account-based marketing programmes
• Work closely with the Dubai-based Sales team, Group Marketing, and PR function to align messaging, timing, and campaign execution
• Develop and oversee regional event strategy including sponsorships, roundtables, and industry conferences in the MENA fintech and financial services sector
• Create and manage region-specific marketing collateral, thought leadership content, and institutional product materials
• Monitor and report on campaign performance, lead quality, and pipeline contribution to senior leadership
• Manage external agencies and media partners to maximise budget efficiency and campaign impact

Qualifications Needed:

• Proven experience in B2B marketing within financial services, fintech, forex/CFDs, or capital markets
• Strong understanding of the institutional and professional financial services landscape in the Middle East
• Experience in demand generation, account-based marketing, and event-driven lead generation
• Excellent project management skills with ability to coordinate across regional and global stakeholders
• Strong written and verbal communication skills; experience producing financial services marketing content
• Track record of measuring and optimising marketing campaign performance against pipeline and revenue metrics

What the Company Offers:

• Pivotal institutional marketing role at a globally established, LSE-listed online trading business
• DFSA-regulated DIFC environment with exposure to institutional financial services across the Middle East
• Close partnership with senior commercial and global marketing leadership
• Collaborative international culture across 12+ global offices

Are you interested in this position? Apply by clicking on the “Apply Now” button below!

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