Liberty Loom Nexus – Standard

Description

What the Client Receives: Event collection SDKs for web and mobile, deterministic and probabilistic identity resolution, unified customer profiles with real-time computed traits, audience segment building, and activation connectors to downstream systems.

Why Buy It: Tailored for enterprises where the same customer exists as separate records in the product, support, and marketing stacks, making lifecycle targeting and retention analysis unreliable at the individual level.

Added Value: Operating on a recurring monthly subscription, it replaces bespoke identity-stitching jobs with a maintained resolution layer. Profiles update in real time, segments stay synchronised across destinations automatically, and consent state travels with the profile rather than being enforced per tool.