Job Overview
Marketing Data Analyst
Job Title: Marketing Data Analyst
Job Description: As a Marketing Data Analyst, you will be responsible for analyzing marketing data to derive insights and optimize marketing strategies. You will work closely with the marketing team to measure campaign performance, conduct segmentation analysis, and identify opportunities for improving marketing effectiveness and ROI.
Responsibilities:
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Analyze marketing data to measure campaign performance and effectiveness.
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Conduct segmentation analysis to identify target audiences and personalize marketing efforts.
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Develop and maintain dashboards and reports to track key marketing metrics and KPIs.
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Provide insights and recommendations to optimize marketing strategies and tactics.
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Collaborate with cross-functional teams to integrate data-driven insights into marketing initiatives.
Qualifications:
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Bachelor’s degree in Marketing, Business, Statistics, or related field.
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2+ years of experience in marketing analytics or related roles.
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Proficiency in data analysis tools such as Excel, SQL, and Google Analytics.
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Strong analytical and problem-solving skills, with attention to detail.
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Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.
What the Company Offers:
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Competitive salary and benefits package.
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Opportunities for professional growth and career advancement.
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Collaborative and inclusive work environment.
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Impactful work optimizing marketing strategies and driving business growth.
Are you interested in this position? Apply by clicking on the “Apply Now” button below!
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