Job Description

Job Title: User Growth & Lifecycle Marketing Manager

Job Description: As a User Growth and Lifecycle Marketing Manager at Binance, you will drive user acquisition, engagement, and retention across the customer lifecycle, leveraging data-driven marketing strategies for the MENA region.

Responsibilities:

• Develop and execute lifecycle marketing strategies, including onboarding, engagement, reactivation, and retention campaigns.
• Design and implement multi-channel marketing programs across email, push notifications, SMS, and in-app messaging.
• Analyse user data, segment audiences, and optimise campaigns to improve conversion and LTV.
• Collaborate with product, data, and regional marketing teams to align growth initiatives with business goals.

Qualifications Needed:

• 5+ years of growth marketing or lifecycle marketing experience in fintech, crypto, or consumer tech.
• Strong expertise in marketing automation platforms (Braze, HubSpot, Salesforce Marketing Cloud) and analytics tools.
• Proven track record of driving user growth and retention through data-driven marketing campaigns.
• Excellent analytical, communication, and stakeholder management skills; fluent in English.

What the Company Offers:

• Competitive remote-friendly compensation (tax-efficient structure).
• Fully remote work arrangement with flexible hours.
• Opportunity to drive user growth for a global crypto leader.

Are you interested in this position? Apply by clicking on the “Apply Now” button below!

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