Head of Performance Marketing – FinTech

Job Description

Job Description

Job Title: Head of Performance Marketing – FinTech

Job Description: Drive customer acquisition, engagement, and revenue growth in a FinTech environment. Lead performance marketing strategy across digital channels to scale the platform’s user base.

Responsibilities:*

• Lead and own the full performance marketing function for a FinTech company
• Drive customer acquisition campaigns across paid search, social, and programmatic channels
• Build and optimise conversion funnels to maximise LTV and minimise CAC
• Set and manage performance KPIs, reporting directly to senior leadership
• Oversee A/B testing frameworks, attribution models, and analytics dashboards
• Manage media budgets and agency/vendor relationships
• Collaborate with product and data teams to align growth strategies

Qualifications Needed:

• Proven track record in performance marketing within a FinTech or high-growth digital environment
• Deep expertise in paid media platforms (Google Ads, Meta, programmatic)
• Strong analytical skills with proficiency in marketing analytics and attribution tools
• Experience managing significant digital advertising budgets
• Degree in Marketing, Business, or a related field preferred

What the Company Offers:

• Senior leadership position in a fast-growing FinTech company
• Opportunity to shape marketing strategy from the ground up
• UAE-based role with regional scope

Are you interested in this position? Apply by clicking on the “Apply Now” button below!

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