Job Description

Job Title: Head of Performance Marketing – FinTech

Job Description: As Head of Performance Marketing at Blue Book Global, you will lead the digital acquisition and growth marketing strategy across fintech and digital asset products, driving user acquisition, revenue growth, and brand awareness in the GCC region.

Responsibilities:

• Develop and execute multi-channel performance marketing campaigns (Meta, Google, TikTok, programmatic) to drive user acquisition and revenue.
• Manage a marketing budget, optimise ROI, and report on KPIs such as CAC, ROAS, and LTV.
• Lead a team of marketers and analysts, fostering a data-driven and test-and-learn culture.
• Collaborate with product, sales, and creative teams to align messaging and campaign goals.

Qualifications Needed:

• 7+ years of performance marketing experience, with 3+ years in a leadership role within fintech or consumer tech.
• Deep expertise in paid media platforms, attribution modelling, and marketing analytics tools.
• Proven track record of scaling user acquisition in the GCC or MENA region.
• Fluent in English and Arabic; strong leadership and strategic thinking skills.

What the Company Offers:

• Attractive tax-free salary with performance incentives and equity options.
• Comprehensive benefits including health insurance and professional development allowances.
• Opportunity to lead growth for a fast-paced fintech innovator.

Are you interested in this position? Apply by clicking on the “Apply Now” button below!

#LibertyloomJobs #FintechCareers #JobOpportunities #FinanceJobs #TechTalent #FintechRecruitment #CareerInFinance#