Growth Marketing Manager

Job Description

Job Description

Job Title: Growth Marketing Manager

Job Description: The Growth Marketing Manager will design and execute merchant acquisition campaigns, build and optimize performance marketing channels, develop lead generation programmes, and partner with the Commercial team to drive measurable growth in the merchant base.

Responsibilities:

• Own HALA’s merchant acquisition marketing strategy across digital, performance, content, and event channels
• Plan and execute performance marketing campaigns across Meta, Google, LinkedIn, and regional platforms targeting SME merchants
• Build and optimize lead generation programmes including landing pages, forms, CRM workflows, and nurture sequences
• Partner with the Commercial and Sales teams to align marketing campaigns with merchant acquisition targets and revenue goals
• Develop channel attribution and marketing analytics frameworks to measure campaign ROI and optimize spend efficiency
• Own the marketing calendar and coordinate campaign execution across product launches, seasonal campaigns, and market expansions
• Conduct market research on SME merchant segments, competitor offerings, and regional market opportunities
• Manage external agencies, content creators, and media partners as needed

Qualifications Needed:

• 4–6 years of growth marketing or performance marketing experience ideally within fintech, payments, or B2B SaaS targeting SME or enterprise customers
• Proven track record in merchant acquisition, lead generation, or B2B demand generation with measurable commercial impact
• Strong hands-on experience with performance marketing platforms (Meta Ads, Google Ads, LinkedIn Ads)
• Data-driven with strong analytical skills and proficiency in marketing analytics and attribution tools
• Excellent Arabic and English communication skills for KSA market campaigns
• Experience working in the Saudi Arabia or GCC market preferred; must be based in or willing to relocate to Riyadh

What the Company Offers:

• Growth marketing ownership at a SAMA-licensed SME fintech with 100,000+ merchant clients across MENAP
• Highly competitive compensation with potential for shares/equity
• Annual learning stipend and regular training
• 30+ nationality team across 7 countries
• Inclusive culture with flexibility in remote, in-office, and hybrid work

Are you interested in this position? Apply by clicking on the “Apply Now” button below!

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