CRM Specialist

Job Description

Job Description

Job Title: CRM Specialist

Job Description: The CRM Specialist will design automated customer journeys, lifecycle campaigns, and behavioural trigger workflows across email, push, in-app, and SMS channels — running experiments that prove what works and making data-driven calls to improve campaign performance across Deriv’s massive global trader base.

Responsibilities:*

• Design and build CRM journeys that drive conversion and retention across Deriv’s millions of traders globally
• Develop automated lifecycle campaigns and behavioural trigger workflows across email, push, in-app, and SMS channels
• Run structured A/B tests and experiments to identify what messaging, timing, and content drives measurable results
• Analyse campaign performance data and continuously optimize journeys based on conversion, engagement, and revenue metrics
• Partner with Product, Engineering, and Data teams to integrate CRM triggers with Deriv’s platform events and user data
• Maintain and evolve the CRM automation infrastructure ensuring reliability, scalability, and regulatory compliance
• Develop audience segmentation models to deliver personalized, relevant communications at scale
• Document CRM workflows, automation logic, and testing frameworks

Qualifications Needed:

• 3–5 years of CRM, lifecycle marketing, or marketing automation experience — ideally within fintech, trading, or a high-volume consumer platform
• Hands-on expertise with CRM and marketing automation platforms (Braze, Salesforce Marketing Cloud, CleverTap, or equivalent)
• Strong analytical mindset with ability to design and evaluate experiments, measure campaign impact, and optimize based on data
• Experience building automated workflows and behavioural trigger journeys at scale
• Understanding of audience segmentation, personalization, and multi-channel campaign orchestration
• AI fluency — active use of AI tools in day-to-day marketing and analytics workflows

What the Company Offers:

• CRM role at a $700B+ monthly trading volume global platform serving millions of traders in 150+ countries
• AI-first operational environment with genuine scale and impact
• Competitive compensation with ownership of mission-critical lifecycle programmes
• 150+ country reach with diverse, globally distributed team

Are you interested in this position? Apply by clicking on the “Apply Now” button below!

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